Description
Communicate your business and build a brand identity
Admin user | Fondazione Politecnico di Milano
27/12/2021
In this video Ana Žuber, from the non-profit organisation Iskriva (Slovenia), supports us in communicating our business. We will understand how to build our brand identity: from the vision definition to the logo design.
Do you want to learn more about branding?
Introduction on customer behaviour – Branding
A brand consists of any name, term, design, style, words, symbols or any other feature that distinguishes the goods and services of one seller from another. A brand also distinguishes one product from another in the eyes of the customer. Read more
Sources
See Me In project. (2021a, November 12). Communicate your business and build a brand identity (Ana Žuber). YouTube. Retrieved December 27, 2021, from https://www.youtube.com/watch?v=CRcwlpnSuWk&feature=youtu.be.
