Description
Google Analytics
Admin user | Gruppo Cooperativo CGM
09/12/2021
In order to know what works and what doesn’t we need analytics. The marketing analytics tell us what is the return on the marketing investment, the conversion rate, the cost per conversion, the reach and much more. All of them essential in order to direct the money into the best returns and growing sales revenue. The web analytics on the other hand track out website traffic, unique visits, bounce rate, on site customer behavior, shopping cart abandonment. With email marketing analytics and social media analytics we then get the complete comprehensive insight into all of our marketing performance, both business wise and functionality wise.
Description
One of the most powerful and scalable analytics tools. It helps website and webstore owners to collect, analyse and visualise traffic and users’ behaviour on their websites. It also helps with measuring and tracking of online marketing campaigns, landing page quality and conversions.
Key features
- traffic reporting
- conversion tracking
- keyword refferals
- third party refferals
- audience report
- flow visualization
- custom dashboards
- custom reports
Pros&Cons
☑ Free to use,
☑ Easy to install on the websites,
☑ Compatible with all devices and browsers,
☑ Possible to integrate data from other sources,
☑ Very customizable,
☑ Integration with other services (like Google Ads for advertising)
☒ Training is almost necessary,
☒ Google account is required.
More tools
If you are interested in more tools or any further information, visit wisebusiness.eu.
