Description
Rebranding: what, why and when?
Admin user | Iskriva
28/11/2021
In one of our previous articles, we discussed an aspect of branding, called corporate identity (also known as brand identity). But even though you put in a lot of energy and work into creating a brand, that doesn’t necessarily mean that the brand will keep working for you as your business will evolve. So sometimes, a rebranding is necessary. Economic Times defines rebranding as “the process of changing the corporate image of an organisation.”
Rebranding is difficult and risky and therefore should not be your go-to if you only have difficulties with sales or if people don’t seem to recognise your brand instantly. For those problems, a different marketing approach is usually a better idea. However, if your brand doesn’t represent the values and goals of you business anymore, rebranding might be your best choice.
Rebranding can be partial or total, the choice is yours. If you think that there is a problem with just your motto, you can change only that and therefore do a partial rebrand. However, if you find fault in your logo, colour-scheme and marketing as well, you might want to consider total rebranding. Whichever one you choose, we invite you to follow instructions on building a brand identity that we provide on this hub.
